This is the official page of the Hillcrest Business Association. CityFest, Taste of Hillcrest, Hillcrest Taste ‘n Tinis, Pride of Hillcrest Block Party, Hillcrest Sunday Funday, Shop Hillcrest for the Holidays, Fabulous Hillcrest, the Hillcrest Farmers Market, the Hillcrest Sign logo, and all related marks are intellectual property of the Hillcrest Business Association. Nightmare on Normal Street and the San Diego Pride flame logo are used with consent of the owners. Communications to and from the Hillcrest Business Association may be viewed by third parties. Impersonating or co-oping these resources online or via email is illegal and instances will be referred to the SDPD and FBI. Powered by Squarespace.